Sell my Hotel
Selling a hotel is selling a licence
The land, the building, the rooms and the trade matter — but the value lives in the liquor licence, the gaming entitlements (where they exist), and the regulatory standing of the operating entity. Most hotel sales are negotiated around the licence transfer timeline as much as the price. We've sat through more of those transfers than any specialist team in the country.
Rooms. Bar. Gaming. Three businesses, one sale.
A hotel buyer values rooms on RevPAR and ADR, bar trade on volume and margin, and gaming (where applicable) on EGM count, average daily revenue per machine, and entitlement transferability. The split between these three drives both the headline number and the buyer profile — a publican-investor will pay for the bar, an accommodation-led group will pay for the rooms.
Rooms revenue is the base: occupancy, rate and the mix of corporate, leisure and group business, three years back, is what the buyer's valuer works from.
The Hotels guide →Talk with your local expert
A specialist broker — by class and by region, the person who'd run your purchase. Browse the bench, or use the form and we'll match you.
Find your broker →
Specialist Hotel representatives since 1985
Most hotel sales are off-market
Liquor + gaming, every jurisdiction
Publican, group, or investor
Most hotel sales are off-market
We approach a curated list of likely buyers under NDA before the asset is ever advertised. Staff find out from you, not from a website. Suppliers stay on terms. The licence application timeline isn't compromised by speculation.
Liquor + gaming, every jurisdiction
Liquor licence transfers and gaming entitlement transferability are state-specific and timeline-critical. We coordinate with your solicitor and the regulator's office from the contract signing, not from settlement.
Publican, group, or investor
We know which buyer in our book wants bar-heavy trade and which wants accommodation-led. Matching the asset to the buyer profile, before going wide, protects the price and the trade record.
Hotels: what the market looks like right now
Frequently Asked Questions
Hotel diligence is the most complex in this firm. Three revenue streams, three regulatory regimes, and a buyer's lawyer who will model every clause. The work happens before the campaign — packaging the asset so the answers are already in the document.
Open the Jargon Buster →The licence document, current conditions, recent variations, any disciplinary history with the regulator. A clean licence with extended trading and function authority is materially more valuable than a base accommodation licence.
Hear about the next one before the portal does
Tell us what you're after and we'll email you the moment a matching listing goes live — including off-market opportunities that never reach the portals.
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From signed brief to settled
The three revenue streams separately reported, the licence file, the wage book and the building condition assembled before launch.
The three revenue streams separately reported, the licence file, the wage book and the building condition assembled before launch.
Reach the right buyer pool
The marketing programme is tailored by asset class. The numbers below are the Hotels-specific cuts of our standing buyer book. See the full marketing brief for channel details.
The desk
Hotel campaigns need a broker who can read a licence as well as a P&L. Each of our hotel specialists owns a corridor — regional Queensland, the NSW coast, Victoria — and has usually sold the pub down the road.
A discreet conversation about your hotel
If you're considering a sale, the first conversation is a confidential coffee — typically with a senior partner, often at the property after hours. No proposal deck. No sign. We'll walk through the licence position, the comparable set, and a defensible range. If the numbers don't work, we'll tell you.
Request an appraisal Off-market · under NDA
Anti-money-laundering checks, without the mystery.
Buying an accommodation business involves obligations under Australia's Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) laws. ResortBrokers is required to verify the identity of buyers and the source of funds before contracts proceed. Your broker walks you through exactly what's needed early — so verification never holds up your purchase.
- 01
Identity
Photo ID for every purchasing party — individuals, company directors, or trustees.
- 02
Entity
Company extracts, trust deeds or partnership agreements where the buyer is a structure, not a person.
- 03
Funds
Evidence of the source of funds — finance approval, bank statements, or sale proceeds.
FEATURED VIDEO
July Results 2025
ResortBrokers was fast out of the blocks in the first month of this new financial year — great news for our clients right across the country. We settled or agreed a new deal practically every day of the month on average. Check out our full results in the
Client Testimonials
Seller · Art Series Hotel
Will Deague
Seller · Devils Marbles Hotel
Greg Targett
Seller · Canberra Capital Executive Apartment Hotel
Jim Stanwell
"As a family-run business, we felt an affinity with ResortBrokers and were impressed by their tremendous energy and tenacity."
