Exclusive
Low Maintenance Freehold Going Concern Motel
Beaufort Motel presents a rare freehold going concern opportunity in regional Victoria, offering 10 well-presented rooms on a substantial 7,804 sqm landholding, a comfortable one-bedroom owner’s residence and a 3-bedroom house on a separate title.
Beaufort Motel presents a rare freehold going concern opportunity in regional Victoria, offering 10 well-presented rooms on a substantial 7,804 sqm landholding, a comfortable one-bedroom owner’s residence and a 3-bedroom house on a separate title. Located on the main highway between Ballarat and Ararat, the motel is the only accommodation property in Beaufort, providing strong exposure to corporate, leisure and passing highway trade. Currently, vendors live off-site, and the business offers significant upside for an owner-operator through improved occupancy, direct corporate relationships and stronger online marketing. A separate titled residence provides added flexibility for accommodation, family living or potential sale to reduce the net acquisition cost. With freehold security, minimal local competition and manageable operations, Beaufort Motel presents an attractive opportunity for an owner-operator seeking genuine growth potential in regional Victoria.
- Net profit
- $190K
- Asking price
- $2M
- Freehold Going Concern
The business at a glance.
- Additional residence on separate title provides flexibility and has recently been converted to rooms 11 & 12.
- Main highway location between Ballarat and Ararat ensures consistent exposure to passing trade and corporate traffic.
- Significant profit upside available as occupancy at 54%
- Only motel in Beaufort, capturing all local accommodation demand with no direct competition.
- Low-maintenance 10-room operation ideal for owner-operator couple seeking manageable workload.
- Well-presented rooms require minimal capital expenditure, allowing focus on operational improvements.
- Freehold going concern on substantial 7,804 sqm landholding delivers long-term security and capital growth potential.
- Inspection by appointment only.

The asset, the manager unit, the location.
Beaufort, VIC
Beaufort, VIC
Talk to the broker.
Enquire about this property
Hugh Thomas
Specialist Accommodation Broker, West Victoria
0420 996 319
07 3878 3999
Enquire about this property.
Leave your details and Hugh will be in touch about this property.
Run the numbers yourself.
Same model our brokers use to appraise. Adjust net profit, multiplier, real estate component. The result is indicative — independent appraisal available on request.
Request appraisalIndicative total$2,052,227
Receive New Listing Alerts
By subscribing you agree with our Privacy Policy